New display district opens
240 Hz panels, OLED ultrawides, and the entire monitor floor relit in cyan and pink.
What's on the floor
The display district is the 12th since launch. We rebuilt it around three lines: 240 Hz IPS for esports, 32" 4K OLED for everything-else, and 49" ultrawide OLED for the people who treat their desk like a cockpit. Every unit is wall-mounted and live, no shrink wrap.
Why now
Panel pricing on QD-OLED dropped ~18% over Q1. We held inventory until the price cut moved through the channel and stocked the entire wall at the same margin we run our GPUs. You'll see it in the price tags.